Barbara Hulanicki started her career in fashion as a fashion illustrator. She covered all of the important fashion collections in Europe for the major publications of the day, including Women's Wear Daily, British Vogue, the Times, the Observer and the Sunday Times.
Exasperated by the disastrous street fashion in England, her husband Fitz encouraged her to design her own clothing. Biba was born and eventually, expanded into a five story art deco building, flanked by rock stars and celebrities of the day. After Biba, she continued to work in Fashion, designing for Fiorucci and Cacharel as well as her own brand in Brazil.
In the nineties she arrived in Miami Beach where she designed interiors for Ron Wood of the Rolling Stones and Chris Blackwells Boutique Hotel Group. She is credited with the resurrection of Miami Beachs crumbling Art Deco district.